With that in mind, FIFA's constant message is that bringing a World Cup to a nation, or indeed a continent, can have long-term benefits.
Their Sustainable Strategy document, viewable online, details how the World Cup can have benefits in the future on both society and the environment.
Ethics, anti-corruption, transparency and accountability all figure prominently as keywords for FIFA's commitment to the country and the people within it, phrases and words that could come as quite a surprise (or an irony) to those who oppose or criticise the organisation for a distinct lack of every one.
Still, football is a massive pull to the youth of Brazil, and it would be hoped that the social impact can be a lasting (and positive) one.
ليست هناك تعليقات:
إرسال تعليق